Hi Reader,
Your replies after my last email genuinely made my whole week! 🥰
So many of you hit reply to share kind words, your own stories, that you'd been lurking on my YouTube channel waiting for a new video, or just a simple "me too". Honestly, that is why I do this.
Thank you for being the kind of people who make this a safe place to share even the most vulnerable things. Allowing me to be myself makes showing up here for you feel totally worth it.
A few of you also wondered why I decided to share all of that in the first place. So let's talk about it!
It wasn't to make you feel sad for me, or to explain myself, or to earn some kind of sympathy pass for being MIA. I'm not rooting around for any of that crap.
I shared it because 1) it happened & that's honest, and 2) burnout is a sneaky little bitch. 😂
It doesn't care how long you've been doing this. (20 years)
It doesn't care that you know the signs. (I've burned out before...)
It doesn't care that you've set boundaries and tried to protect your energy. (we all try!)
It can still find its way in, especially when life is piling on from every direction at once: client work, admin, software updates, AI changes, taxes, family stuff, personal lives, the general weight of existing right now. It's a lot...
And here's the thing I keep coming back to: the more we pretend everything's fine on the surface, the more isolated & possibly panicked we feel when it's not.
I've been in this industry for almost 20 years. I've seen the hustle culture peaks, the "rise and grind" era, and the slow (sometimes excruciatingly slow) shift toward actually giving a damn about sustainability. And I still burned out.
So if it can happen to me again —who knows better— it can absolutely happen to you too. At any stage. In any season.
So if talking about it openly means even one person recognizes the signs a little sooner, feels a little less alone, or just gives themselves permission to slow the hell down and take care of themselves for a while...that's enough for me.
I'd rather be real with you than have you think I've got it all figured out. 🖤
Okay, enough feelings — let's get into the good stuff. Here's a peek at what's been happening behind the scenes lately. 👀