2 MONTHS AGO • 6 MIN READ • NEWSLETTERS

🧠 your brain is done PRETENDING

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Educator & Web Designer

I’m the designer, educator, and unapologetic nerd behind LTDT. I love sharing systems & client processes for solo designers & freelancers. 💻⚡

Hi Reader,

Last week I worked a couple really long days on less sleep than I prefer, and at the end of it, I noted in my task manager that anything I completed those days would've been a win. 🏆

The rest of my week was a mixed bag of small victories and background tasks like mowing the yard and actually getting outside in the warm sunshine now that spring has officially visited New England again, carefully clearing hundreds of junk emails out of my "other" inbox folder, finishing some light client project revisions, and recorded and published the new video and blog post you're about to see below. I'm also in-process of a Loom-to-Tella migration which kinda runs in the background while I work — thankfully it's not video-by-video, but 6 years of content takes a pretty-hot minute.

None of that is glamorous. But it's real, and lately I've been thinking a lot about why that kind of week—where just getting through the minimum "must-finish" to-do list feels like a win—is so relatable to so many.

Honestly, that's been 'the vibe' for a lot us the past couple years, I think. We're all trying to navigate going back to 'normal' routines after the Covid shutdowns, at the same time all these new things are being thrown at us 24/7, AND we're now operating from the lens of knowing that this kind of work-lifestyle isn't healthy or sustainable longterm because it doesn't give us enough time to live our lives outside of our work.

But like, ...now what? 😂

I actually wrote about it in this week's Monday Mindset post over in the Club (you can read it here even if you're not a member), but the short version is that I stumbled across two pieces of writing recently that described something I've been feeling but couldn't quite name.

The first was a Substack post from Diane Whiddon (of AI Designers Academy*) about the specific type of exhaustion that's trying to keep up with AI — that whiplash of finally getting good at something, and then watching the internet detonate around something newer before you've done anything interesting with what you just learned. She named the uncomfortable thoughts a lot of us are thinking internally: maybe I'm just too old to keep up with all of this.

And then she says she refused to fully let that thought win. She pointed out that yes, the raw processing speed (the "absorb a new platform in twelve minutes" ability) does decline with age. That version of our brain isn't coming back. But it's a trade. She used this analogy which was really helpful: a match versus a blowtorch. A match is fast and bright and impressive in the moment. A blowtorch ignites differently, but it's compressed, focused, sustained, and it can cut through steel. You may be losing the agility of the matches, but you're becoming the blowtorch instead!

The second piece was an Oprah Daily article quoting licensed therapist Ellen Scherr on what happens in midlife when your brain starts doing what she called "the Great Unfuckening" — that point where your capacity to pretend, perform, and manage everyone else's experience of you starts shorting out like an electrical system that's finally had enough. She made the case that what looks like "not having a filter anymore" is actually your stress response system saying enough — that your brain is restructuring, recalibrating, starting to prioritize. Energy is getting more precious. The cost-benefit analysis of performing has shifted.

Both pieces were describing the same thing underneath: a brain that's done operating at maximum bandwidth in every direction at once—all the time—and starting to compress toward what actually matters.

I'm only 39, so I'm at the early edges of the age related changes, but I'm already noticing it everywhere (not just in myself). The pressures to keep up with every new thing just because it exists, or because some "big wig" told us to try it, though that has less of a hold on me than it used to. Apparently that's not me falling behind. It might just be my brain starting to aim more precisely at what I want to focus on.

I don't think this is only a midlife thing, either. A lot of you — wherever you are in your 20s, 30s, 40s, & beyond — are probably feeling some version of this in the age of AI, where fifty different tools get shoved in your face every single day. The exhaustion of trying to absorb everything. The frustration of watching other people seem to adapt faster than us. The growing suspicion that you need to stop trying to keep all these bonfires lit at once and figure out what you actually want to cut through.

I think an interesting solution might be committing to regular recalibrations—annually, at minimum—where you actually audit your priorities, your systems, your commitments, and remove things intentionally instead of just continuing to pile on. Because so many of us have been adding and adding for years without taking anything away, and all that does is guarantee that balls are dropping constantly. We weren't bad at juggling, we just had too many balls in the air to begin with. But if we checked in regularly and gave ourselves permission to drop A or B, pick up X or Y, and save Z for later? We'd realize we don't actually have to do it all at the same time, forever. That's just how everything gets marketed to us.

I thought that was worth sharing here, because it's a much shorter list than the internet wants us to believe!

Which, ironically, is kind of what this week's post is about too: what happens when you don't recalibrate or build something without the right foundation, and have to start over with better information (twice). 👇😂

TEMPLATES

🖥️ Scale with Templates® — enrollment closes Wednesday! ⏰

If you've ever thought about adding a Squarespace template shop to your business (or even digital products in general), Kate Scott's Scale with Templates is the course I wish I'd had years ago. (my blog post below is basically a love letter to why. 😂)

It covers everything: building templates with realistic strategy behind them, delivery systems, pricing, sales pages, support policies that keep you out of your inbox, launch planning, and long-term growth tips.

Kate's been doing this for 6 years and basically bottled everything she's learned into a short step-by-step process — so you don't have to figure it out the hard way like some of us did. 😅

I quite literally 3x'd my digital product sales after binging it, making $5,745 in 2023 → $17,965 in 2024. It's the real deal!

⏰ Enrollment closes Wednesday, May 20th @ midnight EST + joining before then saves you $300!


SQUARESPACE

Standout Squarespace®
Vibe-Code Bootcamp

Rache is doing an exclusive vibe-code bootcamp for her Standout Squarespace® students May 16 - June 16, inside the student community.

Enroll in Standout Squarespace® before June 16th to join the bootcamp & more! Only for current or renewing students!

SYSTEMS

Systems Over Stress®

Ashley, lovingly dubbed the 'Airtable Guru' is opening her flagship done-with-you program again, which focuses on teaching you how to setup systems that help you scale your business without burning out as you grow.

Ashley did a free class last week on "3 Simple Ways to Automate Your Client Experience So Things Stop Slipping Through The Cracks" & you can catch the replay here! 👇🏼

This week I'm sharing 2 of my online shop failures, why I think they flopped (so you can avoid making my mistakes!), what they had in common, and what I ended up changing that finally made it work.

⏯️

Last week's post:

Not only did I compare 7 different website builders in this post, I also shared my thoughts on AI builders like Lovable, etc to build websites. If you're curious, please give it a watch! (or read)

⏯️

Women's Health Interview

A fascinating podcast episode interviewing internationally renowned leading researcher on female-specific health and nutrition, Dr. Stacy Sims. Listen while ya make or eat lunch.

☀️

Time Management

I've always struggled with "planning" my days & weeks, even as Type-A as I am. Sunsama* pulls in tasks from ClickUp/Asana etc, emails I need to respond to, calendar events, + misc tasks I only put in Sunsama, & helps me plan my days, review my work in a shutdown routine I'm growing to really appreciate, & review how my weeks are actually going. I've been using it recently & it's been surprisingly helpful! 💛

May is here & so is Kitchen’s Spring Sale!

✅ All features + lifetime updates included
✅ Fully white-label — your brand, your portal
📱 Mobile app for iOS & Android
🏆 15× awards for best client experience + support (2025)
🔌 API, Webhooks, Zapier & Pabbly Connect integrations
🎁 Use code SPRING20 at checkout
Sale ends May 31st

That's it for now, see ya next time!

Katelyn

Web Designer & Educator
Thrivin' on coffee, community, cursing & carefully laid plans!


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Educator & Web Designer

I’m the designer, educator, and unapologetic nerd behind LTDT. I love sharing systems & client processes for solo designers & freelancers. 💻⚡