Hi Reader,

Pro tip: when a legit journalist emails you asking for an interview & says they have a tight deadline, they mean it.

So, if you didn't see the email (for no more than) 2 hours after they sent it, they may have already written that story without you. 😂

​Market Watch (of all places) reached out to me this week after finding my old blog post titled, To curse, –or not to curse: is it okay to swear in your business? and asked if I had time to talk with him about it. By the time I wrote back, a couple hours later when seeing the email, he'd already written & published an article. 🤦🏼‍♀️ #IYKYKwhy

Guess that's what I get for doing laundry & stuff intermittently during my work day that day. I wasn't at the computer fast enough to see it! 🤭🙃

VERY cool that they reached out in the first place though, so I'm taking that as a win. 💪🏻

Here's why:

The "Always On" Trap

I used to think being a 'real' business owner meant being glued to my inbox 24/7. That missing an opportunity like this meant I wasn't serious enough or dedicated enough. *cue beating myself up*

But you know what? I was doing laundry. Living my actual life. And that's exactly why I built systems that don't require me to be perpetually online 24/7 —systems like my client portal & the content collection system I'm sharing this week. 😉 #youknowIhadtosayit

The goal isn't to catch every single opportunity anyway. It's to build a business that works even when you're folding towels. And if you sit back down afterward & catch that golden opportunity? Great. If you don't? It wasn't for you.

Reframe the "Miss"

The 'reframe': this wasn't actually a missed opportunity. My blog post was good enough that a legit journalist found it and wanted to talk to me about it. That content I published YEARS ago is still working for me, even when I'm not at my desk. That's the power of creating systems and content that do the heavy lifting. The work compounds, even when you're away from the desk.

The Real Win

Here's what I'm actually celebrating: MarketWatch found that blog post because I've been consistently showing up and sharing my real thoughts about business—including the messy, controversial stuff like whether it's okay to swear.

The 'missed' interview doesn't matter. The fact that my content is findable, valuable, and getting noticed? That's the real win. And it happened because I've pressed publish way more than I haven't.

2025 is the biggest distraction-zone

Not to get political or anything –though I definitely have my opinions there– ever since the most recent US election, I feel like I've been floating week-to-week. My focus levels have varied wildly and my motivation levels for focus & deep work have waned significantly the last month or so.

Better nutrition and more activity are helping a lot, but my word-of-the-year "ruthless" has dropped off the face of the planet by now and I'm trying to relocate it & put it back at the top of my to-do list. 🫣 Anyone else? 🫤

Current To-Do list

• ⚡️ I've updated the Content Guide form inside the Ultimate Client Portal System course, see the updates here so you don't have to start over if you're already using an older copy of the template.
  • If you are instead a AI Website Copy Masterclass student, you also have access to the most recent form version here, in your student portal!
• More progress on my website's live redesign
• Record updated lessons for the myriad of Kitchen's newer features! 😳😂
• Finalize my autopilot 'book a Design Day' process & make the workshop
• Prep for my upcoming collab with [shhh it's a secret still] next month!
• Get back into the groove of weekly YouTube + blog posts

This week I'm sharing what my Content Guide system has morphed into, since leaving my old Client Portal system in Notion and switching to Kitchen. If you've been wondering how I'm getting content from clients...THIS is how!

​The Website Content Collection System My Clients Actually LOVE​ See how it works & set it up yourself! Wait ––whuuut? 👀

This week's fascinating resources:

⏯️ Last blog post: Diane & I went live on her YouTube channel (an error kept it from streaming to mine!) to go over the Survey Results together

🆓 Squarespace Font Directory THIS IS NOT A DRILL. 😂 Strong Sites did a thing ––they created a searchable directory of 4,000+ font styles available in Squarespace, even listing where else they are available (Google, Adobe, Canva, etc)! 🤯 And yes, it excludes any deprecated fonts removed by Squarespace earlier this year. ​Check it out here →

🤖 AI Website Copy Masterclass If you got excited about a simpler Content Guide to use with clients (& learn how to use AI tools with it to fill in the gaps), you can grab a copy of my form & the tutorials that go with it, for just $67 bucks! ​Grab the template now →

🤬 Troll Toolkit This $95 do-in-an-afternoon mini-course from Courtney helps ya make a custom GPT to write responses to trolls, passive-aggressive comments, conspiracists, skeptics, know-it-alls (that don't), cynics, and awkward client remarks with professionalism, calm, and –dare I say ...bemused curiosity? 😂 ​Check it out here → ​(not an affiliate link!)

☕️ Strongly Brewed Websites A fellow Club member shared her favorite course for learning how to write better website copy last week, so if you're not into using AI for this, learn it for yourself here! (Looks like the discount is still available from the popup in the righthand corner, if ya see it!) ​Check out the Club's post →

🔍 Local SEO Masterclass Henry, of SEOSpace*, did a free webinar Tues about local SEO using SEOSpace and their upcoming local-specific feature updates!! Catch the replay →

That's it for this week!
Hope you have a great rest of the week & I'll see ya next time. ☀️😃

Katelyn Web Designer & Educator ​Thrivin' on coffee, community, cursing & carefully laid plans!