Hi Reader,

If you missed the live workshop in the Club with Kadie Smith, of Drop Cap Design, you’re gonna want to grab a coffee and hit play on this one. ☕️

We talked about how to add $1K+ to your web projects through brand styling — not by working more, but by working smarter and finally charging for the creative direction you’re already doing for free.

Websites without a brand style basically don't have a vibe-guide: they don't look as good, or work as well because there's no stylistic direction. Fixing that, means a better website design & end result, even if the client doesn't have "full branding" in place yet!

Luckily, you don't HAVE to be a "brand designer" to offer this service on your website packages, either. Kadie shared the formula of what to offer, specifically for Brand Styling.
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Here’s what Kadie unpacked during the workshop 👇🏼

• ✨ A pricing mindset shift to confidently raise rates without scaring clients away
• 🎨 How to position brand styling as a high-value add-on (so you stop giving it away for free ––because you're probably already doing this & not charging for it)
• 📦 Simple deliverables that elevate your offers — even if you’re not a brand designer; just follow the formula & use the templates!

She even has a $1k Brand Styling Kit freebie for you with templates you can actually use with your own clients! (And the slides from her presentation so you don't have to take notes.) Grab it from the replay post here 👈🏼
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💬 Then, we got 60 minutes of Q&A with Kadie!

We had so many great questions during this session too, like... 👇🏼

• “How do I explain the value of brand styling to clients who just want a website?”​
  ​ 👉🏼 You’re gonna want to steal Kadie’s exact phrasing for your next inquiry call.​
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• “Can I really charge $1K for brand styling if I’m only charging $2K for a full site?”​
  ​ 👉🏼 Spoiler: Kadie’s take on this one will shift how you see your pricing.​
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• “Can I create effective moodboards in Canva — or do I need fancier tools?”​
  ​ 👉🏼 This answer alone might save you hours on your next project.​
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• “How do you deal with picky clients — the ‘I’ll know it when I see it’ types?”​
  ​ 👉🏼 Kadie’s strategy here? Equal parts firm and freeing.​
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• “How can I make my website look like it’s worth more?”​
  ​ 👉🏼 The advice Kadie gives here hits every web designer’s soft spot.​
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• “What AI or design tools do you actually recommend learning right now?”​
  ​ 👉🏼 She drops a few names you’ll want to bookmark!​
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Need help pricing your new Brand Styling offer?
Use my free Pricing Calculator to see what your new rates should actually look like.

Between this workshop and that calculator, you’ll walk away with new language for your offers, more confidence in your prices, and a clear path to make your projects more profitable — without adding chaos to the mix.

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Don't put it off for later! Your next client proposal will thank you. 💸😉

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Katelyn Web Designer & Educator ​Thrivin' on coffee, community, cursing & carefully laid plans!

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