‼️ NEWSFLASH: Calm isn’t coming. It's not just around the corner. 👏🏻


Hi Reader,

This week’s been full of tiny interruptions. Not the dramatic, derail-your-day kind, though. More like soft pings and at times constant background distractions that slowly chip away at your focus like death by a thousand paper cuts. 😳

So here’s the thing: This week wasn’t hard, exactly. But it was… interrupt-y.

My mom had hip surgery (she’s doing great so far! ✨), and even though I’m not physically there & about ~1,300 miles away, the constant group texts, check-ins, and family updates pulled at my focus in a dozen little ways.

And while I’m super grateful that my family is close and communicative (seriously, we deserve olympic level 'group text gold medals' 🥇), it reminded me of something I keep re-learning in business at every "next" stage I reach.

The illusion of uninterrupted time is just that—an illusion.

There’s always something. A sick kid, or an emergency trip to the vet because your dog is dumb curious. A surprise client inquiry or interesting collab request. A weird tech issue that eats your afternoon for lunch. A power outage in a storm. Your cat won't stop walking in between you & your mouse/keyboard. It's time for lunch, or that meeting last-month-me scheduled starts in 5.

We can’t plan our way out of those realities. But we can build systems that hold up when life, lifes.

Because when you’ve got systems that are clear, repeatable, and don’t depend on your constant brainpower to run... you get to ride those waves without wiping out. 🌊

That said, as I've been working on redesigning my website, I've also been revamping some backend processes & systems too, for exactly this 👆🏼 reason –so that I have automated things helping me keep track of all my spinning plates.

One thing I've noticed is that we tend to treat systems like “nice to haves.” Like luxuries we’ll get around to once things "calm down." (Don't tell me you've NEVER said that before. 🤭)

But newsflash:
Calm isn’t coming.

Not in life. Not in business. There will always be one more thing, one more distraction, or delay/detour. Finish one thing, and 6 more are right behind it –always.

Which means the real flex isn’t trying to work harder through the chaos or interruptions.
It’s building something that can withstand it.

Systems are the invisible scaffolding that keeps your business from falling apart.

That’s why I’m so damn passionate about things like onboarding flows, client portals, automations, task & project management, and streamlined communication. They don’t just make you look professional—they give you breathing room when life (inevitably) happens.

If you’re currently holding your client process together with Post-its, wishes, and too many emails, this is exactly why I built the Ultimate Client Portal System in the first place. Nothing makes 1:1 done-for-you services feel more manageable than a repeatable, automated process that answers everyone's questions before they get asked.

👩🏻‍💻 LTDT redesign updates

Nothing drastic –IMHO– but I've officially rebranded the logo, installed new fonts on the site, adjusted my color palette a bit, reorganized the header links & footer links, and redesigned the home page (which is now live). Working on the About page now (not live yet). Feels SO good to finally tackle this, but also a bit daunting in scope because my site's so large. I'm looking forward to simplifying shit where I can, and reorganizing the Pages menu in the backend so I can find stuff a bit easier after it's all said & done.

🎨 Affinity ← Adobe

After ~20 years, I finally stopped using Adobe last fall, cancelling my Creative Cloud subscription and trying my damndest to switch to Affinity apps instead. Affinity's apps can open & export to Adobe's & standard file formats, and are capable of doing 98% of the same stuff, ––but with a one-time payment (no subscription). That said, un-learning Adobe has proven somewhat difficult, though it's getting better the more I practice and as I get more comfortable in Affinity Designer, I'm definitely seeing how it is more intuitively designed than any of Adobe's apps. To help in the transition, I bought a $17 masterclass/course from Logos By Nick to help get a 'lay of the land' so-to-speak, and it's been really helpful so far!

🤫 Interesting Collab

Speaking of smoothing things out with systems 👀... I’m collaborating with [alksf aos dfiasdlkfn] (redacted, lol) on something really cool that’s gonna be a game-changer for anyone using—or thinking about using—Dubsado. Can’t say too much yet, but if you’re on Team "Please Make Client Booking Less Overwhelming," you’re gonna want to pay attention & keep your eye out this fall!

🎥 Going LIVE with Diane

We released the survey report earlier this month & today we're going live on YouTube (free) to talk about it together! If you have questions or things you'd like us to talk about, make sure you join us live & pop them in the chat! It'll be streamed LIVE on her YouTube channel.

🔔 Privacy Policy & Cookie Updates

I've been switching from Google over to Fathom Analytics* this past week, and now that it's installed, I've also updated the list of cookies in the consent tool (popup) on my site. Fathom is a privacy-first analytics company that aggregates the data & anonymizes it to better protect your privacy while still giving me the basic information I need in order to improve my website. Read this deep dive in the Club (also check the comments –huge comparison research there).

This week's resource roundup:

💬

Simple Commenter

Not quite happy with any of the MarkUp alternatives yet? Me either. (Was it just that good, or are they just not it? 🤷‍♀️)

This is a new option that is drastically different from anything else because it actually loads ON the website itself, vs loading the website inside the feedback tool.

Read more in this Club's post

🤖

AI Website Copy Masterclass

Don't forget that if you got excited about a simpler Content Guide to use with clients (& learn how to use AI tools with it to fill in the gaps), you can grab a copy of my form & the tutorials that go with it, for just $67 bucks.

Grab the template now

🎨

Affinity

Their suite of design software includes Designer (like Illustrator), Photo (like Photoshop), and Publisher (like InDesign) + includes iPad/tablet apps as well.

Learn more here

LBN Affinity Masterclass

🔔

Termageddon Updates

They have a new dashboard and a totally different process for generating your account's policies. I was confused at first too, but then I found these guides & that quickly sorted things out!

Read more in this Club's post

🤐

Privacy-Focused Analytics

I did a real deep dive on this over the past week, via my own research & chatting with Perplexity.ai to compare Squarespace's built-in analytics features, Google's, Fathom's, and Plausible's.

Read more in this Club's thread

Affiliate Research Survey

Help Erica out and fill out this survey before the 30th of June and you'll be in the draw to win a Big Cat Creative Squarespace Template of your choice. 🎉

Take the short survey

That's it for now!

I hope you can make it to our live in a few minutes, but if not, make sure ya catch the replay. And here's the link to the report in case you missed it before.

See ya next time!

Katelyn

Web Designer & Educator
Thrivin' on coffee, community, cursing & carefully laid plans!


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Squarespace Web Designer & Educator

I’m Katelyn Dekle, the designer, educator, and unapologetic nerd who loves to tame the chaos in systems & client processes for new & scrappy solo designers & freelancers. After years of freelancing myself with no clue, no real systems and a whole lot of self-doubt, I ditched perfectionism, leaned into messy action, and built a business that’s now supported HUNDREDS of creatives around the world. If you’re ready to get organized, get visible, and actually launch the damn thing? I’m ya girl. 💻⚡

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