Squarespace Web Designer & Educator
I’m Katelyn Dekle, the designer, educator, and unapologetic nerd who loves to tame the chaos in systems & client processes for new & scrappy solo designers & freelancers. After years of freelancing myself with no clue, no real systems and a whole lot of self-doubt, I ditched perfectionism, leaned into messy action, and built a business that’s now supported HUNDREDS of creatives around the world. If you’re ready to get organized, get visible, and actually launch the damn thing? I’m ya girl. 💻⚡
Web Design Industry Financial Survey
One of the hardest parts of running a web design business? Doing it without real numbers or benchmarks to guide you. Everyone’s guessing what to charge, wondering if they’re doing it “right,” and secretly hoping someone else has it all figured out.
So we asked.
My friend & fellow web designer, Diane Whiddon, & I are two web designers with decades in the business. This year we ran the first-ever Web Designer's Financial Survey in Q1 of 2025.
This survey is a real look at how web designers are actually doing—financially, strategically, and emotionally—in 2025. We asked about rates, revenue, AI, education, and the oh-so-fun world of business expenses. Over 150 designers answered, giving us a clearer picture of what’s working, what’s wobbly, and where we go from here.
This isn’t just data. It’s a reality check, a pep talk, and a strategy guide all in one. Let’s dig in.
Yup. No strings! You'll be redirected to the final insights report without joining our email lists.
If you like it though, make sure ya come back & do that because –and I don't mean to brag– I'm pretty cool & I think you'll like it here. 😏😎 LOL #justsayin