Hi Reader, Whew! After a looooooooooooooooooooong break from blogging & YouTubing (yeah, I'm making that verb) at a very inopportune moment, I'm finally getting back to reality, and I'm EXCITED about diving back in again! I couldn't find an Eminem GIF that fit, so this one of Michael Scott works. 😂 *Feelin' hot, hot, hot.* 🥁 IYKYK Here’s what happened after I went dark last September: I’ve been in a new season of growth this past year. And with that new phase, growing pains were kind of...
about 1 month ago • 4 min read
Hi Reader, If you're new to my LTDT world, you'd probably never guess that I wasn’t always confident about my brand. In fact—early on—I changed my website, my fonts & colors, and my logo more times than I care to admit, second-guessed every design decision, and spent way too much time wondering if I was doing this “right”… or just making shit up as I went. 😂 I even changed my brand name 3x before I found "the one." 🫣 Not kidding. The funny thing is, I already had the design skills, the...
2 months ago • 3 min read
Hi Reader, If you missed the live workshop in the Club with Kadie Smith, of Drop Cap Design, you’re gonna want to grab a coffee and hit play on this one. ☕️ We talked about how to add $1K+ to your web projects through brand styling — not by working more, but by working smarter and finally charging for the creative direction you’re already doing for free. Websites without a brand style basically don't have a vibe-guide: they don't look as good, or work as well because there's no stylistic...
5 months ago • 3 min read
Hi Reader, It’s been a hot minute since I’ve checked in, and I won’t lie — hitting pause has been good. Necessary, even! Everywhere I look, people are juggling a lot right now — clients, students, life, family, the whole mix. And if you’ve felt like your brain’s running twelve tabs at once? Same. Lately, I’ve been sitting with the tension between “doing enough” and “being enough.” My to-do list keeps growing, but my energy doesn’t always keep up — and instead of muscling through it (like I...
5 months ago • 4 min read
Hi Reader, This week I noticed an alert that large parts of New England are in a severe drought, with increasing fire risks because everything is so dry. We haven’t had any rain in weeks—literally. The days are gorgeous—clear blue skies, breezes, long-sleeve-weather perfection—but all the dry air is killing the fall colors. Leaves are dropping early, and the grass crunches under my feet. 🍂 It makes me think about what used to make me want to quit my business: client droughts. Lack of traffic,...
6 months ago • 6 min read
Hi Reader, Running a business solo means being the entire company. Marketing department? ✔️ That's me. Tech support? ✔️ Also me. Customer Service, Content Creation, Video Editor, Web & Graphic Designer, Product Development, Project Management,Client Work— ✔️ yep, all still me. 🥴 And honestly, I've never felt so stretched thin. What did Bilbo say in Fellowship of the Ring? "I feel thin, sort of stretched, like butter scraped over too much bread." 🍞🧈🧙🏻♂️ That's been my entire year so far. 😂...
6 months ago • 6 min read
Hi Reader, The last couple weeks have been super busy, but I did manage to record next week's video despite that, which will be a tutorial that shares what I've learned about optimizing images to the new (smaller) WebP image format, after Squarespace's announcement that it finally accepts WebP image formats! 🤓 Smaller files without losing quality. 👍🏻 And yes, I’ve already done videos on this 1–2 years ago, but wow — it’s SO much easier and faster now thanks to new tools made by...
7 months ago • 7 min read
Hi Reader, You’re not just tired because you’re working too much.You’re also tired because you’ve been working on the wrong things for too long. 😬 I know, because I’ve often been the QUEEN of it. A “yes” to anything is always a “no” to something else—and I’ve had more spinning plates than a diner kitchen lately. Updating my own website design (currently paused because OMG, I need inspiration and I’m my last priority), reorganizing my Downloads folder (it does actually need it), or tweaking my...
7 months ago • 6 min read
Hi Reader, Let’s talk about something that freaks out a lot of newer business owners: paying for software (and subscriptions). This week I’m talking about automation in my latest blog + video post—and with that always comes the most common objection I hear: “Why would I pay $200+ a year for a CRM when I can just do it myself—for free?” I get it. –I really do.When I was first building my business (10 years ago now 😳), I felt the same way! Two years in, I was eyeing Dubsado with a shot of...
8 months ago • 5 min read