Hi Reader,
If you're new to my LTDT world, you'd probably never guess that I wasn’t always confident about my brand.
In fact—early on—I changed my website, my fonts & colors, and my logo more times than I care to admit, second-guessed every design decision, and spent way too much time wondering if I was doing this “right”… or just making shit up as I went. 😂
I even changed my brand name 3x before I found "the one." 🫣 Not kidding.
The funny thing is, I already had the design skills, the education backing, support & advice from other designers, & even my old graphic design professor from college, plus the work ethic to get it "right" the first time!
Even with all of that in my arsenal, I still couldn't get it right and wasn't happy with any of it for years, despite all the changes I'd made & tried.
What I was missing was clarity.
And honestly, that made everything WAY harder than it needed to be.
Looking back, I can see it wasn’t a talent problem—it was a foundation problem. I was making design decisions based on the wrong details & decisions because of my lack of clarity.
Which is why I'm really excited to tell you about something I genuinely wish existed when I was figuring this shit out for myself, because whether you have the design background & support system or not, branding for yourself is HARD.
Later this month, my friend Kadie Smith of Drop Cap Design is hosting a free, 3-day virtual event called The Brand Summit.
Kadie’s been building and launching brands since 2014—for designers, non-designers, and business owners who know what they do… but struggle to translate that into something that actually looks and feels like them.
What I love most about Kadie's branding approach is that she doesn’t make branding feel precious, pretentious, or gatekept in any way.
And I don’t say any of this lightly—I’ve invited Kadie into my own designer community before, and my members loved how practical and no-BS her teaching style is. In fact, that workshop was a big hit; we loved it!
Last October, I invited Kadie to teach a live workshop for my members on how to add brand styling to web projects—and it was a huge hit. We had so much fun together! It was packed with “ohhh, that makes sense” moments that people could apply immediately in their own businesses, and lots of great questions were asked & discussed at the end.
If you want to get a feel for Kadie's teaching style before the Brand Summit, watch the free workshop replay here.
She teaches branding as a process—one you (yes, even YOU!) can actually understand and apply, even if you don’t consider yourself “creative” or feel behind compared to everyone else online.
The Brand Summit runs January 19–21 and includes:
- Live branding workshops
- Real strategy you can implement immediately
- Replays if you can’t attend live
- And a ridiculously supportive community of people figuring everything out together
If you’ve ever felt like
- Your brand doesn’t reflect the quality of your work
- You know you’ve outgrown your current look, but don’t know what comes next
- You’re tired of guessing, tweaking, and second-guessing every decision
This is for you.
It’s free, thoughtful, and very approachable.
Plus, it’s a much better use of your time than whatever you were planning to do without it. 🤭
