Hi Reader, It’s been a hot minute since I’ve checked in, and I won’t lie — hitting pause has been good. Necessary, even! Everywhere I look, people are juggling a lot right now — clients, students, life, family, the whole mix. And if you’ve felt like your brain’s running twelve tabs at once? Same. Lately, I’ve been sitting with the tension between “doing enough” and “being enough.” My to-do list keeps growing, but my energy doesn’t always keep up — and instead of muscling through it (like I...
8 days ago • 4 min read
Hi Reader, This week I noticed an alert that large parts of New England are in a severe drought, with increasing fire risks because everything is so dry. We haven’t had any rain in weeks—literally. The days are gorgeous—clear blue skies, breezes, long-sleeve-weather perfection—but all the dry air is killing the fall colors. Leaves are dropping early, and the grass crunches under my feet. 🍂 It makes me think about what used to make me want to quit my business: client droughts. Lack of traffic,...
about 1 month ago • 6 min read
Hi Reader, Running a business solo means being the entire company. Marketing department? ✔️ That's me. Tech support? ✔️ Also me. Customer Service, Content Creation, Video Editor, Web & Graphic Designer, Product Development, Project Management,Client Work— ✔️ yep, all still me. 🥴 And honestly, I've never felt so stretched thin. What did Bilbo say in Fellowship of the Ring? "I feel thin, sort of stretched, like butter scraped over too much bread." 🍞🧈🧙🏻♂️ That's been my entire year so far. 😂...
about 2 months ago • 6 min read
Hi Reader, The last couple weeks have been super busy, but I did manage to record next week's video despite that, which will be a tutorial that shares what I've learned about optimizing images to the new (smaller) WebP image format, after Squarespace's announcement that it finally accepts WebP image formats! 🤓 Smaller files without losing quality. 👍🏻 And yes, I’ve already done videos on this 1–2 years ago, but wow — it’s SO much easier and faster now thanks to new tools made by...
2 months ago • 7 min read
Hi Reader, You’re not just tired because you’re working too much.You’re also tired because you’ve been working on the wrong things for too long. 😬 I know, because I’ve often been the QUEEN of it. A “yes” to anything is always a “no” to something else—and I’ve had more spinning plates than a diner kitchen lately. Updating my own website design (currently paused because OMG, I need inspiration and I’m my last priority), reorganizing my Downloads folder (it does actually need it), or tweaking my...
3 months ago • 6 min read
Hi Reader, Let’s talk about something that freaks out a lot of newer business owners: paying for software (and subscriptions). This week I’m talking about automation in my latest blog + video post—and with that always comes the most common objection I hear: “Why would I pay $200+ a year for a CRM when I can just do it myself—for free?” I get it. –I really do.When I was first building my business (10 years ago now 😳), I felt the same way! Two years in, I was eyeing Dubsado with a shot of...
3 months ago • 5 min read
Hi Reader, My husband and I watch a lot of true crime —because people are weird and fascinating— and those documentaries often spark deep conversations in our house about what we think/feel we know about people vs. what’s actually provable, which is why a jury can be so dicey! It’s both interesting and a little uncomfortable when you realize how often our brains just fill in the blanks. Yesterday, we were out on the back deck with Luna 🐾, soaking up the sunshine and rehashing one of our...
3 months ago • 8 min read
Hi Reader, This week I watched an interview with Vanessa Lau on Jenna Kutcher's YouTube channel (watch it here; fanTAStic episode!) where they addressed a recurring theme I keep seeing/hearing about. We've been force-fed this hustle-culture vibe via YouTube ads and 'bro-marketers' with Gary V.-style personalities or comments from Kim K. like, "Get your f*cking ass up and work" for perhaps YEARS now, and I think –as a collective entrepreneurial group in the online space– we're all tryna hop...
3 months ago • 7 min read
Hi Reader, Pro tip: when a legit journalist emails you asking for an interview & says they have a tight deadline, they mean it. So, if you didn't see the email (for no more than) 2 hours after they sent it, they may have already written that story without you. 😂 Market Watch (of all places) reached out to me this week after finding my old blog post titled, To curse, –or not to curse: is it okay to swear in your business? and asked if I had time to talk with him about it. By the time I wrote...
4 months ago • 4 min read